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Truth in Forecasting—Practical Advice at Year’s End

Head shot of Turbide

Consultant Dave Turbide

At year’s end, we are often caught up in thinking and planning for the coming year. Did 2013 turn out the way you expected? Will 2014 be dramatically different? Are there other factors—things we are planning to do; things we think our competitors might do; outside forces like changing taste, demographics or economics—that might change the course of business in the coming year?

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